JACK HOOKER | PRINCIPAL UI DESIGNER
UI DESIGN FOR GAMES
For the past 10 years I've designed UI for games as part of a co-development team at Electric Square, working across icon systems, artwork, motion, typography and layout on titles for Blizzard, Xbox Games Studios, Apple Arcade and EA Criterion. That range has taught me to read a game's visual language fast and work within it fluently, collaborating closely with artists, engineers and designers across each team to keep complex systems simple at the point of play.
Moving between studios has also shaped how I work. I bring structure to ambiguous briefs, and I build the documentation and onboarding that let a growing team move quickly together without losing craft.
TIDY GIZMO
Jack Hooker · UI Designer